Responsible management of the natural rubber supply chain
As one of the world’s largest buyers of natural rubber, the Michelin Group is a key market player. We therefore have a special responsibility to support sustainable rubber production, which is at the core of our sustainable development strategy.
In 2015, Michelin and WWF decided to work together to push the rubber market to adopt more sustainable practices. Our responsible natural rubber approach is based on 3 components:
1. Publication of our sustainable natural rubber policy in 2016, which identified the Group’s public commitments in 5 areas:
- Respecting people
- Protecting the environment
- Improving agricultural practices
- Careful use of natural resources
- Good governance
Our sustainable natural rubber policy is available here (by selecting “natural rubber” in categories)
2. Evaluation of CSR practices in our rubber supply chain in two different areas:
Our direct suppliers, via the EcoVadis platform. In 2016, we assessed more than 80% of our natural rubber volumes.
Our upstream supply chain, via a mobile application called Rubberway®. This app will allow us to map out the CSR practices of various stakeholders in our supply chain (from rubber processing plants to intermediaries to plantations larger than 50 ha to small farmers). The mapping that is produced will highlight areas with social and environmental risks. The results will be shared with our suppliers and could serve as the basis of improvement plans. The Group plans to assess 80% of our volume of natural rubber by the end of 2020.
3. Action in the field with pilot plantations
In 2015, Michelin and the Indonesian company Barito Pacific created a joint venture to produce eco-friendly natural rubber at two sites in Indonesia: one in Sumatra, the other in Borneo. The objective is to create model rubber plantations, in both social and environmental terms.
Working with local communities, we want to replant rubber trees on around 45,000 ha. On the other half of the sites we plan to restore the forest and plant community crops.
The project also aims to protect primary forests and natural parks bordering the plantations, as well as elephants, tigers, orangutans, etc.
These plantations should eventually produce 80,000 tons of natural rubber and create around 16,000 local jobs.